Burberry is an extremely luxurious brand with British traditional styles. Burberry was founded in 1856 and is the supplies of the royal family. In the last decade, it mainly produced raincoat, umbrella and scarves while today it has become an eternal brand getting favor of countless people with the British traditional elegant design. Whatrsquo;s more, its popularity spreads around the world because of his smart management and large scope. It can satisfy all levels of customers, such as different age groups and gender. The company not only has retail and wholesale but also gives permission to others which can largely increase its popularity and sales. Burberry has great influences on the fashion history in British, which we can see in the Oxford dictionary. When we open the dictionary, it is a noun that means wind coat. And in 1879, it created the gabardine material that was recognized by people. Why it make such a big success? In British we all know that the weather is very changeable and it rained a lot. But the British would rather wear a wind coat rather than open the umbrella. This is not a eccentricity but a wind coat can provide the benefits. At the same time, when they refer to wind coats, they first think of Burberry. Furthermore, in the world war one, Burberry was regarded as a senior British uniform image. The brand mark is Equestrian warrior armed with shield. Warrior represents the elegance and nobility. The classical sign is the composition of cream-colored, red, black and white. At present, Burberry, the typical brand of British, is like a samurai knight in armor who protects the costume culture of Great Britain. In the end, Burberry is also a brand that causes people to image. The reason why it is so famous is not only because it has more than 100 years but also because just as what Rose Marie Bravo said, the superior dress returns luxury,bvlgari fashion and beauty, which the young generation can find in Burberry.